Social Media Content Creation: The OurRelationship Program

OurRelationship is an online program designed to help couples and individuals strengthen their relationships. I created engaging, brand-aligned content for social media, ensuring consistency with OurRelationship’s brand identity, messaging, and visual guidelines. My focus was on crafting compelling copy and visuals that resonated with the target audience while maintaining a cohesive presence across platforms.

Project Duration: JAN 2021 - FEB 2024

Platforms: Facebook & Instagram
My Role: Content Creator

My Process for Creating Content for OurRelationship

1) Understanding the Brand Guidelines:
Before creating content, I thoroughly reviewed OurRelationship’s brand guidelines, ensuring that all visuals and messaging aligned with the brand’s identity, values, and tone. I took note of the color palette (blue emerald, deep aqua, citrus green), typography (Calistoga and Montserrat), and design templates to maintain a consistent and professional look across all content.

2) Content Planning & Strategy
I developed a posting schedule of 3-5 times per week, focusing on engaging, informative, and visually appealing content that resonated with the target audience. I ensured that each post aligned with OurRelationship’s mission of providing accessible relationship support while keeping messaging clear, empathetic, and solutions-focused.

3) Design & Content Creation
Using Canva and Adobe Creative Suite, I designed eye-catching visuals, incorporating:

Brand colors for consistency and recognition.
Typography to maintain a cohesive visual style.
Templates to streamline the design process while keeping posts uniform.
High-quality imagery that aligns with the brand’s storytelling approach.
I also crafted compelling captions, incorporating brand-approved messaging while ensuring content remained engaging and actionable.

4) Posting & Engagement

After finalizing the designs and copy, I scheduled and posted the content across Facebook and Instagram, ensuring optimal timing for audience engagement. I also monitored interactions, responding to comments and messages to maintain a strong community presence.
Reviewed brand guidelines to understand the visual and messaging rules.
Analyzed social media and website content to see how the brand communicates.
Studied the target audience to understand who the brand is speaking to.
Identified core values and mission to align content with the brand’s purpose.
Compared with competitors to see what makes the brand unique.

OurRelationship Content

Social Media Content Creation: The OurRelationship Program

My Process for Creating Content for OurRelationship

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Reviewed brand guidelines to understand the visual and messaging rules.

Analyzed social media and website content to see how the brand communicates.

Studied the target audience to understand who the brand is speaking to.

Identified core values and mission to align content with the brand’s purpose.

Compared with competitors to see what makes the brand unique.

OurRelationship Content